TCS NYC Marathon Weekend, The World's Biggest Celebration of Running

The NYC Marathon is one of the most iconic races in the world, but the excitement around the marathon extends far beyond the 26.2 miles. Marathon weekend in New York City is packed with events, pop-ups, and experiences for runners and spectators alike. Whether you're racing or simply soaking in the atmosphere, there's no shortage of activities to make your weekend memorable.

Here’s a guide to the best events happening around the city during marathon weekend, designed to cater to every type of running enthusiast, even if you're not running the race!


On Labs NYC – Experience the Future of Running Technology

On Labs NYC is taking the marathon weekend to a whole new level with their pop-up experience. If you’re into innovation and performance, this is a must-visit. You’ll get to witness LightSpray™ technology in action, where the upper part of the shoe is sprayed live right before your eyes in just 180 seconds. This futuristic installation showcases On’s lightest running shoe, the Cloudboom Strike LS.

But it’s more than just a shoe demo. On Labs NYC will feature design showcases, short films, athlete exhibitions, and panel talks. Whether you’re a tech geek or a serious runner, this is an incredible opportunity to immerse yourself in the future of performance running. Don’t forget to stop by for one of their run clubs throughout the week!

350 W Broadway

On Cloudboom Strike LS.


Bandit Running – The Hottest New Store in NYC

If you haven’t heard about Bandit Running, it’s time to get on board! This brand has been making waves in the running community, and their newly opened flagship store in West Village is a testament to their growing influence. The sleek design, the exclusive products, and the buzz around Bandit make it a must-visit for runners any time of year, but especially during the marathon.

During marathon weekend, Bandit will be hosting a pop-up store with exclusive marathon gear that you won’t want to miss. If their Chicago pop-up was any indication, expect some of the hottest items to sell out quickly, so plan your visit early! And here’s a tip: stop by the store on Medal Monday (the day after the marathon) for a free post-race portrait with your shiny new medal. It’s the perfect way to commemorate your achievement.

Bandit x ASICS Collaboration

21 Greene Street

Bandit - The Running Room


Tracksmith Pop-Up – A Marathon Tradition

Every NYC Marathon season, Tracksmith sets up shop with one of the most popular pop-up events in the city. Known for their elegant, vintage-inspired running apparel, Tracksmith’s NYC Marathon collection has become a staple for marathoners and fans alike. Their limited edition NYC tote bags are a hot item every year, often "selling" out within the first day of the pop-up.

But it’s not just about the gear, Tracksmith offers an amazing post-race experience with their handmade marathon finish timer posters. No matter your finishing time, this unique souvenir is a great way to celebrate crossing the finish line. After your race, head over to the Tracksmith pop-up, grab your poster, and take in the community vibes with other runners. It’s a tradition I look forward to every year!

Upper West Side Pop-Up
341 Columbus Ave

Marathon finish timer poster


New York City during marathon weekend is electric. Whether you're running, spectating, or just a sports fan in town, there are so many ways to enjoy the energy of the event. From visiting pop-up stores to joining community runs and exploring the art, the entire city comes alive in celebration of the marathon. Even if you're not covering the distance yourself, you can still experience the magic of marathon weekend.

And if you're like me, always looking to soak up every bit of race weekend, make sure to check my Instagram page for updates on all the events I'll be covering. With so much happening, I’ll be doing my best to be at as many places as possible—let's see if I can keep up! 😄

What events are you most excited about? Let me know in the comments below, and I’ll see you out there!

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